Typography is all-over! From table napkins, to books, to order boxes, coffee cups, to menus, banners, posters, billboards, it’s everywhere. With good typography, you can make a visually-appealing design that is also memorable. this means that you can hold attention enough to make a lasting impression. Eye-catching typography could be a key to making a user focus on the rest of the design. It reinforces the meaning of the written words thereby making them more persuasive.
As the audience can digest and perceive the correct information that is conveyed by a text, typography creates a profound effect that goes beyond aesthetics. This would further progress into building trust and will be a good foundation for bringing your brand forward. They begin to recognize the consistent use of typography style thus establishing a strong user following. When incorporating it into a design, people can create associations with your brand. Good typography typically enhances the design’s personality. Knowing why it is essential is also a basic in typography 101, so with no further ado, here’s why typography is a great tool in making any design look irresistible: Using typography effectively avoids straining the eyes which is important if you want appreciation from the audience. With regards to graphic design, typography completes the process of having a visually-appealing design that is both neat and easy to look at.
More than communicating a certain tone and sentiment of a design, typography also promotes legibility. It is central to any kind of design whether it be in print or digital form. Typography can be considered as art by itself and is an important skill that every graphic and web designer has to master. Typography brings the text to life as it makes the words easy to read, engaging, and look suitable to the rest of the design. It involves choosing the appropriate font style, appearance, and structure where the goal is to be able to convey a specific message and elicit a proper emotion.
In a nutshell, it is the process of letter arrangement including texts so to come up with a clear, legible, and visually appealing copy. Kicking off the basics first on this typography 101, you need to be aware of what typography is.
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